The Barn Miami: Gaston Rossato’s Side Hustle Turned Success Story

Carla Becker Posted on October 1, 2020

The Barn Miami is one of Miami’s top automotive dealerships; it deals in antique and specialty cars from all over the world and has an inventory valued at over two million dollars. However, it wasn’t always this big. What started as a side hustle for passive income and fun for Gaston Rossato, is now a flourishing automotive dealership taking Miami by a storm.

An advocate of car culture, Gaston believes that this dealership is his way of preserving it. When he graduated from college, Gaston worked on this dealership out of his one-car garage, eventually expanding it to his family’s backyards and ultimately securing and operating out of a full-time warehouse in 2014. Since then, Gaston has been buying and selling cars online and marketing them.

Till 2008, Gaston worked as a full-time dealer for his father’s car business – after graduating from college he worked at an insurance company and dealt cars out of his one-car garage as a side hustle. This side hustle turned into a full-time work opportunity for Rossato when it began expanding from his one-car garage to his friends and family’s garages – until he finally secured a space and founded The Barn Miami. For the last fifteen years Rossato has been purchasing and selling cars on a local and a global scale.

Run by Gaston Rossato, The Barn Miami has one of the best youtube car channels with almost ten thousand followers with content that engages with the audience and provides a closer look at the cars and their specs. 

Currently, Barn Miami has an inventory of over two million dollars and counting. Additionally, Gaston is a judge, specializing in Ferrari, Founder of unofficial Cars and Coffee; Co-Founder of AutoKultur 305, and runs a successful Youtube channel. 

When asked about what habits he would attribute to his success, Gaston credited hours upon hours of hard work and dedication – he said that finding the way isn’t easy, but patience and hard work will show you the way. Success comes easy when you do what you love. The love and passion get you through times of doubt and frustration. 

Gaston’s plans for The Barn Miami include expanding it to have more space and provide more services, like storage, multiple locations, and be a one-stop-shop for all specialty car needs. 

What started as a side business for Gaston Rossato while he worked as a claims adjuster, is now one of the hottest in Miami’s car scene. What sets The Barn Miami apart is that its store is online – making it accessible not just physically, but by anyone with an internet connection. Gaston buys cars online, markets them better, and sells them for a profit. It doesn’t just take one innovative idea to make a business successful; according to Gaston, it takes hours upon hours of work and dedication to get a business up and running. But he has the advantage of doing what he loves, and success comes relatively easy when you do what you love!

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